【摘要】 近年来，在乡村振兴和品牌强农的政策推动下，江苏省高度重视水产品品牌建设，随着品牌精品培育计划的实施，涌现出许多知名水产品品牌。但是，由于水产品种类众多、涉及区域广泛，江苏省在水产品品牌建设方面仍存有不足之处和薄弱环节。为了更好地推动江苏省水产品品牌建设和发展，可以从水产品品牌定位、质量监管、品牌建设系统和水产品品牌营销等方面着手，促进江苏水产品品牌发展。更多还原

【Abstract】 In recent years, driven by the policies of rural revitalization and brand strengthening for agriculture, Jiangsu Province has attached great importance to the construction of aquatic product brands. With the implementation of the brand boutique cultivation plan, many well-known aquatic product brands have emerged.However, due to the variety of aquatic products, involving a wide range of regions, there are still deficiencies and weak links in the construction of aquatic products brand in Jiangsu Province. In order to better promote the construction and development of aquatic products brand in Jiangsu Province, we can promote the development of aquatic products brand from the aspects of aquatic products brand positioning, quality supervision, brand building system and aquatic products brand marketing.更多还原