【摘要】 社区图书馆社会形象定位是提升社区图书馆形象的前提。采用关键成功因素法，识别了影响社区图书馆形象的关键因素，包括建筑形象、文化形象和职能形象；分析了社区图书馆形象定位的依据和目标。社区图书馆可以通过提升服务质量、多渠道筹集资金、有针对性地丰富文化资源、探索多形式的办馆方式等提升其社会形象。更多还原

【Abstract】 The social image orientation of community library is the premise of improving the image of community library. The key success factor method is used to identify the key factors which affect the image of community library, including building image, cultural image and functional image. Then this paper analyzes the basis and targets of image orientation of community library. Community libraries can promote their social image by improving service quality, raising funds through multiple channels, enriching cultural resources in a targeted way, and exploring various running ways of librarie.更多还原