【摘要】 通过缕析中国武术文化推广传播的历史脉络和当代现况，深入剖析中国武术文化的核心内容与基本价值，总结中国武术文化在对外传播过程中达成的共识和产生的争议，并从中国武术文化的特质出发，探寻中国武术文化推广传播切实可行的路径。同时，提出中国武术文化“集点、连线、汇面、成域”的系统推广传播策略：1）以“点”为基础，充分发挥赛事的引领作用，形成推广传播的牵引力；2）以“线”为关键，系统构建中国特色产业链，形成推广传播的辐射力；3）以“面”为重点，创建国家级文化产业示范园区，形成推广传播的承载力；4）以“域”为目标，深入打造专业市场化运作模式，形成推广传播的主导力。更多还原

【Abstract】 The study makes a detailed analysis the situation of the history of Chinese Wushu culture and era, the core content of in-depth analysis of the Chinese Wushu culture and basic value, summarizing the Chinese Wushu culture in foreign communication process consensus and controversy, and starting from the characteristics of Chinese Wushu culture to find the feasible path of promotion and communication. This study puts forward the systematic promotion and communication strategy of Chinese Wushu culture, which is “gathering points,connecting lines, gathering areas and forming regions”, it includes that: 1) It is based on“point”, giving full play to the leading role of competitions, and forming the traction of promotion and communication; 2) with “line” as the key, the industry chain with local characteristics is systematically constructed to form the radiation power of promotion and communication; 3)with “surface” as the focus, establishing a state-level cultural industry demonstration park to form the carrying capacity of promotion and communication; 4) with “domain” as the target,deeply create the professional marketization operation mode and form the leading force of promotion and communication.更多还原