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中国跨国公司的国际化经营与战略分析——以华为公司为例
Analysis on the International Operation and Strategy of Chinese Multinational Companies——A Case Study of Huawei
【摘要】 受新冠疫情影响,国际政治局势不稳定性增加,全球经济增长放缓,逆全球化与贸易保护主义抬头,跨国公司在国际化经营过程中所处的环境更为复杂,中国跨国公司在走出国门后,其国际化经营与战略的作用越来越重要。当前,我国跨国公司国际化经营中存在着国际化经营能力有待提高、企业风险防范意识薄弱、创新与技术优势较为缺乏三个方面的问题。本文以华为公司为研究对象,总结了其国际化经营的阶段与国际化战略中的成功经验,并从政府与企业的角度提出建议,为我国跨国公司国际化经营提供参考。
【Abstract】 Affected by the COVID-19 pandemic, the international political situation has increased, global economic growth has slowed down, anti-globalization and trade protectionism have risen, and the environment in which multinational companies operate internationally has become more complex. After China’s multinational companies go abroad, their international operations and strategies play an increasingly important role. At present, in the international operation of China’s multinational companies, there are three existing problems: the need to improve the international operation ability,the weak awareness of enterprise risk prevention, and the lack of technology and innovation ability. Taking Huawei as the research object, this paper summarizes the successful experience of its international operation stage and internationalization strategy, and makes suggestions from the perspective of the government and enterprises to provide a reference for the international operation of Multinational Companies in China.
【Key words】 multinational corporations; international operation; economic globalization; internationalization strategy; huawei;
- 【文献出处】 中国商论 ,China Journal of Commerce , 编辑部邮箱 ,2022年24期
- 【分类号】F426.63;F272;F272.3
- 【下载频次】115