【摘要】 会展品牌构建是当前会展业发展的大势所趋，会展设计作为会展项目工作中的一个环节，理应与行业发展趋势保持同向。文章尝试运用整合设计的理念，来梳理会展品牌构建与会展设计之间的联系，力求用设计助力会展品牌构建，提升中国会展品质。更多还原

【Abstract】 The construction of exhibition brand is the general trend of the development of exhibition industry. As one of the links of exhibition project work, exhibition design should keep pace with the development trend of the industry.This paper attempts to use the concept of integrated design to sort out the relationship between exhibition brand construction and exhibition design, and strive to use design to help exhibition brand construction and improve the quality of China’s exhibition.更多还原