【摘要】 世界一体化和全球化的深入发展，使汉语得到了广泛的传播。在世界范围内兴起的“汉语热”使许多国家开始学习汉语、了解中国文化。孔子学院是由中外合办的非营利性教育机构，旨在向世界传播汉字知识，弘扬中华文化，加强中国与各国在教育文化领域的交流与合作。它不仅承担着传播汉语的责任，也是中国文化传播的载体，是中国文化走向世界的一条可行之路。近年来，孔子学院在世界各地蓬勃发展，通过实现与不同国家的双向文化交流增强了中国文化在国际大众中的认同感。这有利于增强中国的软实力建设，从而进一步提升国家影响力，塑造良好的中国国家形象。该文以俄罗斯孔子学院为例，研究中国在俄罗斯的国家形象塑造与传播。更多还原

【Abstract】 With the development of world integration and globalization, Chinese language has been widely spread.The rise of "Chinese fever" in the world has led many countries to learn Chinese and understand Chinese culture. Confucius Institute is a non-profit educational institution jointly run by China and foreign countries. It aims to spread the knowledge of Chinese characters to the world, carry forward Chinese culture, and strengthen the exchanges and cooperation between China and other countries in the field of education and culture. It not only undertakes the responsibility of spreading Chinese, but also is the carrier of our Chinese culture, and a feasible way for Chinese culture to go to the world. In recent years, the Confucius Institute has developed vigorously. By realizing two-way cultural exchanges with different countries, it has enhanced the identity of Chinese culture among the international public, which is conducive to strengthening the construction of China’s soft power, so as to further enhance the national influence and shape a good national image of China. Taking the Confucius Institute in Russia as an example, this paper studies the shaping and dissemination of China’s national image in Russia.更多还原