节点文献
共生关系视角下的产业平台价值共创研究——基于典型案例的探索性研究
Value Co-Creation Mechanism of Industrial Platform from the Perspective of Symbiosis Relationship Theory:An Exploratory Study Based on Typical Cases
【摘要】 作为一种新的市场组织形式,产业平台通过聚集多主体共生合作来共同创造顾客价值。文章基于共生关系理论,以中国丝绸文化产业平台为典型案例对象,试图对产业平台协同共创演进机理进行探索性研究,并尝试构建基于共生关系的产业平台价值共创理论模型。研究认为,平台认同、平台治理和平台协同是产业平台价值共创的重要因素和必要环节。
【Abstract】 As a new form of market organization, the industrial platform creates customer value by gathering multi-subject symbiosis cooperation. With Chinese silk culture industry platform as typical case objects, this paper attempts to explore the evolution mechanism of industrial platform co-creation, and try to construct the value co-creation theory model of industrial platform based on symbiosis relationship. It is concluded that platform identity, platform governance and platform synergy are important factors and necessary links for the value co-creation of industry platform.
- 【文献出处】 铜陵学院学报 ,Journal of Tongling University , 编辑部邮箱 ,2022年01期
- 【分类号】G124
- 【下载频次】183