【摘要】 通过地域文创产品开发的优势、劣势、机遇、挑战的分析，对地域文创产品现状进行全面分析、深入研判。通过地域文创产品开发思路、途径、策略研究，提出地域文创产品开发提升可行性方案，为地域文创产业发展政策制定提供参考依据。更多还原

【Abstract】 Through the analysis of the advantages, disadvantages, opportunities and challenges of the development of regional cultural creative products, the paper makes a comprehensive analysis and in-depth judgment of the current situation of regional cultural creative products. Through the research on the ideas, approaches and strategies of regional cultural and creative product development, the paper puts forward the feasible plan of regional cultural and creative product development and promotion, which provides reference for regional cultural and creative industry development policy making.更多还原