【摘要】 全媒体时代赋予高校网络思想政治教育工作向前发展并持续创新的良好机遇，全媒体助力高校网络思想政治教育的合力传播；赋予了思想政治教育新的文化内涵；助推其突破传统教学模式；助力实现个性化教学。但同时在全媒体与高校网络思想政治教育的结合发展中也面临着诸多困境。在此情况下，要进一步转变高校思想政治教育工作者的理念，坚持“时代感”与“使命感”相结合；坚持“批判性”与“建设性”相结合；提升对互联网大数据等技术的了解与运用，助力高校网络思想政治教育者能够有效应对新形势下的新挑战，努力实现好高校立德树人的目标。更多还原

【Abstract】 In the era of full media, there is a good opportunity for the network ideological and political education of colleges and universities to develop and innovate continuously. Full media helps the network ideological and political education of colleges and universities to spread together; gives a new cultural connotation to ideological and political education; helps it to break through the traditional teaching mode; and helps to realize personalized teaching. However, at the same time, there are many dilemmas in the development of the combination of all-media and college network ideological and political education. In this situation, we should further change the concept of ideological and political education workers in colleges and universities, adhere to the combination of "sense of the times" and "sense of mission"; adhere to the combination of "critical" and "constructive"; improve the concept of ideological and political education in colleges and universities. In this situation, we should further change the concept of ideological and political educators in colleges and universities, adhere to the combination of "sense of the times" and "sense of mission", adhere to the combination of "critical" and "constructive", and improve the understanding and application of technologies such as big data on the Internet, so as to help network ideological and political educators in colleges and universities to effectively meet the new challenges in the new situation and strive to achieve the goal of establishing moral education in colleges and universities.更多还原