【摘要】 中国文化软实力的提升和国家形象的塑造需要海外文化传播的支持。复调传播策略有助于中国文化海外传播过程中与当地文化主体和受众友好互动、平等协作，表现双方文化的相互尊重。通过中西方动态的话语沟通，中国海外文化传播发展迅速，在传播平台、传播主体和传播受众等方面运用复调传播策略进行了有益尝试，取得了良好的传播效果。更多还原

【Abstract】 Overseas dissemination plays a significant role in enhancing the soft power of Chinese culture and shaping the image of China. The writers argue for a polyphonic strategy to facilitate benign interactions, balanced cooperation and mutual respect. In addition, frequent communication is believed to help with the popularity of Chinese culture rapidly.更多还原