【摘要】 通过分析当代农民画中蕴含的文化元素,从而探究这些元素在农产品包装设计中的应用范围,进而有效展示农产品的特色及优势。研究中主要采用色彩分析软件来对农民画的色彩元素进行提炼与分析,最终建立完善的数据分析库。结合近年来的包装审美需求,提出了一系列农产品包装设计中农民画元素的搭配方式。研究发现,将农民画文化元素有效运用至农产品包装中不仅能够提升农产品的品牌辨识度,更是能够实现民间艺术的传承与保护。更多还原

【Abstract】 By analyzing the cultural elements contained in contemporary farmer paintings,to explore the scope of application of these elements in the packaging design of agricultural products,so as to effectively display the characteristics and advantages of agricultural products.In the research,color analysis software is mainly used to refine and analyze the color elements of farmers ’ paintings,and finally establish a complete data analysis database.Combining with the aesthetic demands of packaging in recent years,a series of matching methods of farmer’s painting elements in the packaging design of agricultural products have been proposed.The study found that the effective application of farmer’s painting cultural elements to the packaging of agricultural products can not only enhance the brand recognition of agricultural products,but also realize the inheritance and protection of folk art.更多还原