【摘要】 MOOC学习已成为一种新常态，MOOC视频情感化设计正逐步成为一种新的设计思潮。在已有研究及理论的基础上，本文依据本能层、行为层和反思层的设计层次理念，提出MOOC视频情感化设计对学习者情感体验影响的作用机制模型，据此构建以画面表征、教师形象和内容设计为一级指标的MOOC视频情感化设计评价指标体系；并采用德尔菲专家意见征询法修改完善指标体系。本文运用该评价指标体系对“学堂在线”和“中国大学MOOC”两大平台的30门MOOC视频进行了情感化设计的评价分析，从而检验了指标体系的科学性和有效性，并从“创设多模态交互方式，丰富学习者情感体验”以及“创设良好的教学情境，促进知情合一”两个方面，为优化MOOC视频资源设计和教学应用提供实施建议。更多还原

【Abstract】 MOOC learning has become the new normal and the emotional design of MOOC videos has gradually become new design thoughts.On the basis of the existed research and theory,this paper,according to the concept of design level of instinct level,behavior level and reflection level,has put forward action mechanism model of the influence of emotional design of MOOC videos on learners’ emotional experience,and constructed accordingly the evaluation index system of MOOC video emotional design taking the picture characterization,teacher image and content design as the first-class index;and modified and perfected the index system by adopting the Delphi expert consultation method.This paper has applied this evaluation index system to proceed an evaluation analysis of emotional design towards 30 MOOC videos in two big platforms,namely,xuetangx.com and Chinese University MOOC,hence testified the scientific nature and effectiveness of index system,and provided implementation suggestions for optimizing MOOC video resource design and teaching application from two aspects,namely,“creating multi-modal interaction mode enriching learners’ emotional experience” and “creating good teaching situation promoting syncretism of cognition and sensibility”.更多还原