【摘要】 校本文化是高校阅读推广的灵魂，高校阅读推广则是校本文化的载体。脱离了载体的校本文化如空中楼阁虚无缥缈，失去了校本文化滋养的高校阅读推广也成了无本之木。在高校阅读推广同质化现象严重的当下，地方高校图书馆可依托本校丰厚的文化滋养，深耕校本文化元素，创新推出一批接地气、升人气、显特色、出成效的阅读推广品牌活动，以更有深度和更具温度的方式，助推书香校园构建。校本文化嵌入地方高校阅读推广的理念和实践，不仅对高校阅读推广内容和形式是一种有益创新，对公共图书馆阅读推广特别是乡村阅读推广工作，也是一种有益借鉴。更多还原

【Abstract】 College reading promotion is the carrier of school-based culture, and school-based culture is the soul of college reading promotion. The school-based culture that is separated from the carrier is like a castle in the air; the reading promotion in colleges and universities that has lost the nourishment of school-based culture has also become a tree without a source. At a time when the homogenization of reading promotion in colleges is serious, local college libraries can rely on the rich cultural nourishment of their own schools to deeply cultivate school-based cultural elements, and continue to launch a reading promotion brand that is grounded, popular, distinctive and effective, as well as boost the construction of a scholarly campus in a more in-depth and warm way.更多还原