【摘要】 研究高速公路服务区商业模式创新具有重要意义。本文依据商业模式的价值逻辑对高速公路服务区转型实践进行分析，研究发现，相较于传统高速公路服务区，目前服务区商业模式主要基于价值主张的创新。在理论分析的基础上，对服务区商业模式各逻辑模块提出发展策略建议。更多还原

【Abstract】 It is of great significance to study the business model innovation of expressway service areas. This paper analyzes the transformation practice of expressway service areas based on the value logic of the business model, and finds that, compared with traditional expressway service areas, the current service area business model is mainly based on the innovation of value propositions. On the basis of theoretical analysis, the development strategy suggestions are put forward for each logical module of the service area business model.更多还原