【摘要】 基于竞争优势的视角，通过对福建省泉州市224家民营纺织外贸企业的实地走访调研，实证分析了国际营销动态能力、企业家精神，以及二者的交互项对竞争优势和出口绩效的影响.结果表明：(1)国际营销动态能力显著正向影响企业竞争优势，进而正向影响企业出口绩效；(2)产品开发能力对成本优势、财务绩效产生负向影响，但对产品优势和服务优势的影响不显著；(3)发挥企业家的创新精神和开拓精神可以强化企业国际营销动态能力对竞争优势形成的影响作用，但企业家冒险精神会弱化这种影响作用.更多还原

【Abstract】 Based on the perspective of competitive advantage, this paper empirically analyzes the influence of international marketing dynamic ability, entrepreneurship and their interaction on competitive advantage and export performance through field visits to 224 private textile foreign trade enterprises in Quanzhou, Fujian Province. The results showed that(1) international marketing dynamic capabilities significantly and positively affected the competitive advantage of enterprises, which in turn positively affected the export performance of enterprises;(2) product development capabilities had a negative impact on cost advantage and financial performance, but not on product advantage and service advantage;(3) the play of entrepreneurial innovation and pioneering spirit can strengthen the dynamic capabilities of international marketing of enterprises on the formation of competitive advantage, but entrepreneurial risk-taking spirit will weaken this impact.更多还原