【摘要】 志辉源石酒庄坐落于被世界公认为最适合种植酿酒葡萄的地区之一的贺兰山东麓产区，其独特的建筑风格、优美的自然环境、深厚的酒庄文化，以及口感独特的葡萄酒，在国内酒庄中极具代表性。利用模糊层次综合评价法对志辉源石酒庄的旅游吸引力进行评价，结果表明，（1）志辉源石酒庄的“综合旅游吸引力”得分较高，说明其已具备一定的吸引力；（2）游客对酒庄的服务质量、葡萄酒旅游活动、旅游资源和品牌形象等方面比较关注；（3）一级指标影响因子“服务质量”中的“服务态度”指标对酒庄旅游吸引力的影响最大。综合评价宁夏志辉源石酒庄的旅游吸引力，旨在为宁夏葡萄酒庄旅游资源合理开发利用提供参考。更多还原

【Abstract】 Yuanshi Vineyard is located in the eastern foot of Helan, which is recognized as one of the most suitable wine grape growing areas in the world. Its unique architectural style, beautiful natural environment,profound winery culture and unique wine taste are very representative in domestic wineries. This paper evaluated the tourism attraction of Yuanshi Vineyard by using fuzzy analytic hierarchy process. The results showed that(1) Yuanshi Vineyard had a high score of "comprehensive tourism attraction", indicating that it has a certain attraction;(2) Tourists paid more attention to the service quality, wine tourism activities, tourism resources and brand image of the winery;(3) The "service attitude" index in the first level index "service quality" had a great impact on tourism attraction. This paper comprehensively evaluates the tourism attraction of Yuanshi Vineyard,so as to provide reference for its tourism development.更多还原