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基于生存与创新的重大外部冲击对农业企业的影响
The Impact of Major External Shocks on Agricultural Enterprises Based on Survival and Innovation
【摘要】 新冠肺炎疫情袭来,农业企业作为推动农业发展的主要动力,遭受重大的外部冲击。课题小组从农业企业的供给端和需求端出发,梳理在新冠肺炎疫情的重大冲击下,农业企业面临的机遇与挑战。以黑龙江省健之源黑蜂天然食品有限公司为典型案例,探讨外部冲击下农业企业的生存与创新举措。研究以期为农业企业应对外部冲击提供参考,保证农业企业在面临外部冲击时快速应对、抓住机遇、转危为安。
【Abstract】 With the outbreak of COVID-19,agricultural enterprises,as the main driving force for agricultural development,have suffered a significant external impact.Starting from the supply and demand sides of agricultural enterprises,the research group analyzes the opportunities and challenges faced by agricultural enterprises under the major impact of COVID-19.Finally,taking Jianzhiyuan Black Bee Natural Food Co.,Ltd.as a typical case,the survival and innovation measures of agricultural enterprises under external impact are discussed.The research is expected to provide strategic reference for agricultural enterprises to cope with external shocks,so as to ensure that agricultural enterprises can quickly cope with external shocks,seize opportunities and turn the crisis into safety.
【Key words】 agricultural enterprise; external shock; COVID-19; case analysis; innovation;
- 【文献出处】 南方农机 , 编辑部邮箱 ,2022年01期
- 【分类号】F324
- 【下载频次】169