【摘要】 以浙江省金华市兰溪市诸葛八卦村旅游景区为例，中国古村落的文化旅游产品的开发应走出一条深化与活化的路径。诸葛八卦村的文化旅游产品应从符号象征、文化属性、情感互动、数字化建设等层面去解读与研发，并通过建立数字化博物馆为古村落的文旅产品提供线上传播平台。应通过乡村振兴和乡村文创产业开发，促进区域特色经济增长以及旅游业的发展。更多还原

【Abstract】 Taking the Zhuge eight-diagrams village in Lanxi, Jinhua City of Zhejiang Province as the case, the development of cultural tourism products of Chinese ancient villages should experiment on a deep and activated approach. The products of Zhuge eight-diagrams village should be illustrated and developed from these aspects, such as symbols, cultural features, emotional interaction and digital construction. In addition, online dissemination platform should be constructed to provide cultural tourism products of the ancient villages through the establishment of digital museums. Furthermore, rural revitalization and village cultural creative industries should be encouraged to promote the increase of regional characteristic economy and tourism development.更多还原