【摘要】 针对销售单一产品，由风险中性的零售商和风险规避的制造商组成的双渠道供应链，零售商面临初始资金不足问题。通过建立相关收益模型，研究零售商在不同初始资金下的融资与供应链的定价策略。研究表明，只要融资机构提供的融资利率小于某一阈值，融资后的零售商就能够提高自身期望收益，零售商最优定价降低，制造商最优批发价升高，制造商的最优确定性等价收益增加。数值实验表明了所得结论的有效性。更多还原

【Abstract】 Aiming at the supply chain system which are composed of one risk neutral manufacturer and one risk averse retailer,and sells a single product, the manufacturer faced with the problem of insufficient initial fund. We studied the supply chain’s financing and pricing strategy under the condition of manufacturer’s different initial fund by set up the related profit model. The research result showed that as long as the financing rate provided by the financing organization less than a certain threshold value, the financed manufacturer can increase its expected revenue, the retailer’s certainty equivalent revenue is also increase; the retailer’s optimal retail price and manufacturer’s optimal wholesale price are all below the optimal pricing of unfinanced supply chain. The numerical experiment has showed the effectiveness of the conclusions.更多还原