【摘要】 在“一带一路”背景下，云南跨境电商企业在“走出去”的过程中，逐步培育和形成了自主知识产权。但是，由于知识产权意识不足，知识产权管理机制和措施不完备，对交易相对国的知识产权法律环境不了解，云南跨境电商企业知识产权开发不充分。云南跨境电商企业应从加强知识产权意识、形成常态化知识产权运营与保护机制、制定与实施知识产权运营与保护战略等方面加强知识产权运营和知识产权保护，提升核心竞争力。更多还原

【Abstract】 Under the background of “The Belt and Road” and in the process of the “go global” strategy, cross-border e-commerce enterprises in Yunnan gradually cultivate and form independent intellectual property rights. However, due to insufficient awareness of intellectual property rights, incomplete management mechanism and measures of intellectual property rights, and lack of knowledge of foreign legal environment of the counterparty country, cross-border e-commerce enterprises in Yunnan haven?t fully developed their intellectual property rights. They should strengthen awareness of intellectual property rights, develop regular mechanism of intellectual property operation and protection and enhance core competitiveness.更多还原