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逆首层黄金定律的垂直型购物中心设计策略研究——以上海大悦城为例
Research on the Design Strategies of Vertical-shaped Shopping Mall Angaist the Golden Groudfloor Law:Taking Joy City in Shanghai as an Example
【摘要】 以城市市区土地租金高昂、建筑呈现竖向发展趋势为背景,针对首层黄金定律中垂直型购物中心商业价值随着楼层增加而递减的矛盾,以上海的大悦城为例,总结了垂直型购物中心将人流导向高层空间从而提升高层商业价值的设计策略。
【Abstract】 Under the background of high land rents in urban areas and the vertical development of buildings, in view of the contradiction in the golden ground floor law that the commercial value of vertical shopping malls decreases with floors, taking Joy City in Shanghai as an example, it introduces and summarizes the design strategies of vertical-shaped shopping malls directing the flow of people to the upper floors to enhance the commercial value.
【关键词】 垂直型购物中心;
首层黄金定律;
多首层;
上海大悦城;
【Key words】 vertical-shaped shopping mall; the golden ground floor law; multi ground floor; Joy City in Shanghai;
【Key words】 vertical-shaped shopping mall; the golden ground floor law; multi ground floor; Joy City in Shanghai;
- 【文献出处】 建筑与文化 ,Architecture & Culture , 编辑部邮箱 ,2022年05期
- 【分类号】TU247.2
- 【下载频次】101