【摘要】 针对由电商、受资金约束的农户以及龙头企业组成的农产品供应链,考虑农户破产风险和农产品的产出随机性,分别构建保险和风险分担模式下电商、农户和龙头企业的收益模型。分析每种模式下电商、农户和龙头企业的最优决策以及最优决策的影响因素。研究结果表明:风险分担模式下电商以及农户的收益始终大于保险模式;当风险分担因子超过一定值时,保险模式下龙头企业收益更高;风险分担模式更有利于供应链的稳定发展。更多还原

【Abstract】 Aiming at the agricultural supply chain composed of e-commerce, fund-constrained farmers, and leading enterprises, the bankruptcy risk of farmers and the randomness of output of agricultural products are considered, revenue models for e-commerce, farmers and leading enterprises are constructed under the insurance and risk sharing model. The optimal decisions of e-commerce, farmers and leading enterprises and the influencing factors of optimal decisions were analyzed in each mode. The results demonstrate that the e-commerce and farmer’s returns under the risk sharing mode are always greater than the insurance mode; when the risk sharing factor exceeds a certain value, the leading enterprises under the insurance mode have higher returns; risk sharing mode is more conducive to the stable development of the supply chain.更多还原