【摘要】 “市场调查方法”是介绍有关市场调研基本理论、方法和技术的一门专业课程，在贯通理论与实践、联系方法与应用、衔接学校与社会中起着关键的桥梁作用。从提升立德树人实效的根本任务出发，挖掘和提炼“市场调查方法”课程中的思政元素，探讨该课程在锤炼学生诚信做人的品格、培养时代开拓精神、提升服务社会本领和培育团队合作能力等方面的协同育人功能，从而在践行“三全育人”中凸显课堂主渠道作用，进一步推进课程思政改革，以期培育更加优秀的专门人才。更多还原

【Abstract】 Market Investigation Method is a professional course introducing the basic theory, method and technology of market research, which plays a key “bridge” role in connecting theory and practice, connecting method and application, and connecting school and society. This paper starts from the fundamental task of “building morality and cultivating talents”, mines and refines the ideological and political elements in the course, discusses the functions of the course in tempering students’ honest character, cultivating their “pioneering spirit”, improving their “service ability” and cultivating “teamwork ability”, thus highlighting the “three-whole education” mode,further promoting the ideological and political education reform in order to cultivate higher quality professionals.更多还原