【摘要】 随着新媒体的发展和进步，高校思想政治教育进入了一个新时代。新媒体时代的来临深刻地改变着人们的生活与学习，尤为突出的是全面影响了当代青年的思维模式，这给高校开展思想政治教育工作带来了新的机遇和挑战。在新媒体背景下，应遵循思想政治教育话语的发展规律，注重坚定政治立场、转变教育理念、提高媒介素养、创新表达形式、优化话语内容、增强民族认同，充分发挥新媒体的优势，创新思想政治教育话语实践，提高思想政治教育的实效性，促进学生的全面发展。更多还原

【Abstract】 With the development and progress of new media, ideological and political education in colleges and universities has entered a new era. The advent of the new media era has a profound impact on everyone in this era, especially on the thinking mode of contemporary youth, and also brings new opportunities and challenges to the ideological and political education in colleges and universities. In the context of new media, we should follow the development of ideological and political education discourse, pay attention to strengthening political position,changing educational ideas, improving media competence, innovating expression forms, optimizing discourse content, enhancing national identity, give full play to the advantages of new media, innovating the discourse practice of ideological and political education, improving the effectiveness of ideological and political education so as to promote all-round development of students.更多还原