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鞋护理机开发需求调研及发展分析

Shoe care machine development demand research and development analysis

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【作者】 赵宇歌沈雨生何义平刘纯一周立亚丁雪梅

【Author】 ZHAO Yuge;SHEN Yusheng;HE Yiping;LIU Chunyi;ZHOU Liya;DING Xuemei;College of Fashion and Design,Donghua University;Key Laboratory of Clothing Design and Technology,Ministry of Education,Donghua University;Wuxi Little Swan Electric Co.,Ltd.;

【通讯作者】 丁雪梅;

【机构】 东华大学服装与艺术设计学院东华大学现代服装设计与技术教育部重点实验室无锡小天鹅电器有限公司

【摘要】 在日常穿着中,鞋子由于运动出汗会产生潮湿、异味等问题,影响穿着舒适度的同时,会滋生细菌,对人脚健康产生不利影响。消费者对于家电产品的细分需求越来越明显,而目前,鞋护理机的开发还处于起步阶段,尚未形成完整的产业链和成熟的产品,其市场前景十分广阔。首先,对国内鞋护理机市场现状进行分析;其次,结合消费者需求的调研,了解国内居民持有鞋子的基本信息和日常护理现状,发现鞋子的杀菌、去味和干燥是目前亟待解决的问题,六成以上的消费者表示鞋护理有必要,且80%的消费者有购买鞋护理机的意愿;最后,指出鞋护理机未来的发展方向,为生产企业把握行业趋势和填补市场空白提供了指导建议。

【Abstract】 In daily wear, shoes will produce moisture, odor and other problems due to sweating from sports, which will affect wearing comfort and at the same time, will breed bacteria and have a negative impact on human foot health. Consumer demand for home appliances is becoming more and more obvious, and at present, the development of shoe care machines is still in its infancy, and a complete industry chain and mature products have not yet been formed, and its market prospect is very broad. Firstly, analyzes the current situation of the domestic shoe care machine market. Secondly,combined with the research of consumer demand, to understand the basic information of domestic residents holding shoes and the current situation of daily care, it is found that the sterilization, odor removal and drying of shoes are the problems that need to be solved urgently, more than 60% of consumers say that shoe care is necessary, and 80% of consumers have the will to buy shoe care machines. Finally, the future development direction of shoe care machines is pointed out, which provides guidance suggestions for manufacturers to grasp the industry trend and fill the market gap.

  • 【文献出处】 家电科技 ,Journal of Appliance Science & Technology , 编辑部邮箱 ,2022年02期
  • 【分类号】TM925.3
  • 【下载频次】97
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