【摘要】 "意见领袖"最早是由美国传播学者拉扎斯菲尔德提出的关于大众传播学的一个基本概念。互联网已经使得传统的信息传播形式发生了变化。在高校舆论中,"意见领袖"的出现会使学生群体产生从众现象。因此,在某种意义上,培养优秀的"意见领袖"对引领校园舆论以及促进校园的和谐稳定有重要作用。更多还原

【Abstract】 “opinion leader” was first proposed by American communication scholar Lazarsfeld as a basic concept of mass communication.The Internet has changed the traditional forms of information transmission.In college public opinion,the emergence of “opinion leaders” will lead to conformity among students.Therefore,in a sense,cultivating excellent “opinion leaders” plays an important role in guiding campus public opinion and promoting campus harmony and stability.更多还原