【摘要】 对潜在创业者而言，是否创业是重大且影响深远的决策。创业情境是潜在创业者所感知的创业环境及其变化程度。创业情境不但影响创业者的创业信心等决策心理，而且影响创业者的创业机会分析。不同制度情境、文化情境下的潜在创业者具有不同的创业心理，其对创业机会水平与预期水平的分析也是不同的。关注创业活动任务的多样性和异质性，将个体特征与客观环境特征结合起来识别并测量创业情境，是未来研究努力的两个重要方向。更多还原

【Abstract】 For potential entrepreneurs,whether or not to start a business is a significant and far-reaching decision.Entrepreneurial context refers to the entrepreneurial environment perceived by potential entrepreneurs and its degree of change.Entrepreneurial context not only affects entrepreneurs’ decision-making psychology such as entrepreneurial confidence,but also affects entrepreneurs’ entrepreneurial opportunity analysis.Potential entrepreneurs in different institutional and cultural contexts have different entrepreneurial psychology,and their analysis of entrepreneurial opportunity level and expected level is also different.Focusing on the diversity and heterogeneity of entrepreneurial tasks and combining individual characteristics with objective environmental characteristics to identify and measure entrepreneurial situations are two important directions for future research.Two important directions for future research efforts are to focus on the task diversity and heterogeneity of entrepreneurial activities,and to identify and measure entrepreneurial situations by combining individual characteristics with objective environmental characteristics更多还原