【摘要】 文章以生态产品太行连翘药茶的汉英翻译为视角，立足“译”和“宣”的目的，对外宣翻译的特点与相应的翻译策略进行研究。太行连翘药茶的外宣翻译具有内容的外宣性、语言的准确性、信息的实用性、受众的文化性、语用的对等性和译文的创造性六个特点。基于此，在生态产品的外宣翻译实践中，可以采用意译、减译、调整语言结构、音译、注译等翻译策略，以促进其在国际市场的价值实现。更多还原

【Abstract】 From the perspective of CE translation of the ecological product Taihang Forsythia Herbal Tea,aimed at "translation" and "publicity", this paper studies the characteristics and corresponding strategies of international publicity translation. The international publicity translation of Taihang Forsythia Herbal Tea has the characteristics of international publicity of contents, accuracy of language, practicability of information,cultural background of target audience, pragmatic equivalence and creativity of translating language. Based on these characteristics, translation strategies such as liberal translating, deleting, adjusting language structures,transliterating and annotating can be adopted in the international publicity translation of ecological products to promote their value realization in international markets.更多还原