【摘要】 为深化地域文化的精神内核，以最直接、有效的方式传达地域文化视觉信息。针对地域文化视觉设计的相关需求，通过归纳地域文化及视觉表达的内涵及特征，探讨如何有效提取地域文化特色的设计元素。提出环境联想表达法、元素情景化翻译法等四种地域文化视觉元素转换方法 ；提炼文化特色、重视审美价值的体现等三种地域文化的视觉表达原则。旨在为地域文化的宣扬以及地域形象的塑造开辟道路，为地域文化视觉方面研究者提供参考依据。更多还原

【Abstract】 In order to deepen the spiritual core of regional culture and convey the visual information of regional culture in the most direct and effective way, aiming at the related needs of regional cultural visual design, this article studies the visual expression principles of regional culture by summarizing the connotation and characteristics of regional culture and visual expression, and discusses how to effectively extract design elements with regional cultural characteristics. Four methods for transforming visual elements of regional culture are put forward, including environmental association expression method and elemental contextual translation method. Three visual expression principles of regional culture are proposed, including refining cultural characteristics and emphasizing the expression of aesthetic value. The methods and principles blaze a trail for the promotion of regional culture and the shaping of regional image, and provide a reference for researchers in the field of regional cultural vision.更多还原