【摘要】 根据银发旅游消费行为的特点，运用层次分析法，发挥其定量分析与定性分析相结合的优势，对银发旅游服务进行逐层分析，建立一套银发旅游服务评价指标体系，为银发旅游服务提供参考。更多还原

【Abstract】 According to the analysis of senior tourism consumption behavior, this paper uses the analytic hierarchy process to analyze senior tourism services layer by layer, gives full play to its advantages of combining quantitative and qualitative analysis, and tries to establish a set of evaluation index system of senior tourism service, so as to provide reference for the construction of senior tourism services.更多还原