【摘要】 受冬奥会影响，我国冰雪旅游发展迅速，如何充分把握冰雪旅游资源的价值成为重要课题。以价值共创为指导理论，选取哈尔滨市为案例地，运用文本分析法，收集分析马蜂窝网站上有关哈尔滨冰雪旅游的游记，探究哈尔滨冰雪旅游资源价值共创机制，即以冰雪景观资源与历史文化遗存为资源基础，游客在冰雪旅游活动中，获得良好的身心体验并对冰雪文化产生认知。在满足需求的同时，也实现了情感联系，进而提升了冰雪旅游的价值。目前，冰雪旅游资源的价值共创研究仍然有限，冰雪旅游资源价值共创机制整合了冰雪旅游资源、游客需求以及可能存在的价值共创效应，对冰雪旅游资源的开发具有实践意义。更多还原

【Abstract】 Affected by the Winter Olympics,China’s ice-snow tourism has developed rapidly. How to fully grasp the value of ice-snow tourism resources has become an important issue. Based on the guiding theory of value co-creation,Harbin city is selected as a case,and the travel notes on Harbin ice-snow tourism on Mafengeo.com are collected and analyzed by text analysis,explore the value of Harbin ice-snow tourism resources,which is,the ice-snow landscape resources and history Cultural and legacy is the foundation of the resources. Tourists have achieved a good physical and mental experience in the ice-snow tourism activities. Meanwhile,the ice-snow culture has achieved emotional links,which enhances the value of ice and snow. At present,the research of the ice-snow tourism resources value co-creation is still limited. The ice-snow tourism resources value co-creation mechanism integrates ice-snow tourism resources,tourists’ needs,and the potential effects of the value,which has practical significance for the development of ice-snow tourism resources.更多还原