【摘要】 危机谣言比一般谣言具备更大的社会危害，把握危机谣言的生发规律，厘清其生发过程中各主体及要素，有利于化解危机谣言风险，完善舆情管理体制机制。通过引入框架理论，梳理各信息主体及环境要素之间的作用关系，进而解释危机谣言生发的内在规律和动态机理。研究认为，危机情境下，大体量的信息需求与低门槛的信息传播为危机谣言的生发提供了较大的势能；谣言框架的包装与受众框架的重构，进一步加强了危机谣言的迷惑、煽动性；受众信息立场确立与强化过程外化为行为效应，加深了危机谣言的作用程度；填补信息缺口、消除环境风险是消解危机谣言的两条主要路径。更多还原

【Abstract】 Compared with ordinary rumors, crisis rumors often have greater social impact, grasping the generative and transmissive law of crisis rumors and clarifying the main bodies and elements in the generative and transmissive process of crisis rumors is conducive to resolving the risk of crisis rumors and improving the public opinion management system and mechanism. By introducing the framework theory, this paper sorts out the functional relationship between various information subjects and environmental elements, and then explains the internal law and dynamic mechanism of crisis rumors.According to the research, in the crisis situation, large-scale information demand and low threshold information dissemination provide a strong potential energy for the emergence and transmission of crisis rumors.The packaging of the rumor framework in the crisis situation interacts with the reconstruction of the audience framework, which further strengthens the confusion and incitement of the crisis rumors.The process of establishing and strengthening the information position of the audience is externalized into the behavior effect, which deepens the effect of crisis rumors. Filling the information gap and eliminating the environmental risk are two main ways to dispel the rumors of crisis.更多还原