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手工艺众创平台服务模式研究

Research on Sevice Mode of Handicraft Crowd Creation Platform

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【作者】 何灿群朱敏

【Author】 HE Canqun;ZHU Min;Hohai Uinversity;

【机构】 河海大学

【摘要】 在“大众创业,万众创新”的背景下,探讨手工艺众创平台的服务模式。通过对国内外众创空间与众创平台相关定义的剖析,厘清了互联网众创平台的概念及内涵,阐述了其发展特点及现状。在此基础上对手工艺众创平台给出定义,并结合国内典型案例,归纳整理出四大类手工艺众创平台模式。根据手工艺产品创新创业的全流程(创意生成—资金筹集—规模生产—商业变现),基于实际体验和对话访谈等方法,构建出手工艺众创平台服务系统模型;通过模型,采用各模式中的服务设计要素,确保利益相关者、接触点、服务提供、流程分析的完整性。

【Abstract】 Under the background of“crowd entrepreneurship and creation”, the service mode of handicraft crowd creation platform is discussed. Through the analysis of the relevant definitions of crowd creation space and crowd creation platform at home and abroad, the concept and connotation of Internet crowd creation platform are clarified, and its development characteristics and status are elaborated. Based on these, the definition of handicraft crowd creation platform is given, and combined with typical cases in China, four categories of handicraft crowd creation platform modes are summarized. According to the whole process of handicraft product innovation entrepreneurship,namely creative generation-fundraising-scale production-cash business, based on the actual experience and interview methods such as dialogue, build to process the platform service system model. Through the model, the service design elements in each pattern are revealed to ensure the integrity of stakeholders, touchpoints, service delivery and process analysis.

【基金】 国家社科基金艺术学项目(21BG111)
  • 【文献出处】 工业工程设计 ,Industrial & Engineering Design , 编辑部邮箱 ,2022年01期
  • 【分类号】TB47
  • 【被引频次】2
  • 【下载频次】111
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