【摘要】 本文系统梳理了国内外广播电视在互联网上传播影响力研究现状的，并基于现行媒介影响力评价机制，尝试构建了一套以量化指标为主的广播电视互联网传播影响力评价指标体系，为新形势下广播电视在新媒体的传播以及融合发展提供了一种切实可行的参考体系。更多还原

【Abstract】 This paper systematically combs research status of the influence of radio and television on Internet communication at home and abroad.On the basis of existing media influence evaluation mechanism,the paper attempts to build a set of radio and television Internet communication influence evaluation index system based on quantitative indicators,so as to provide a practical reference system for communication and integrated development of radio and television in new media under new situation.更多还原