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从作品到商品——刍议中国传统图案在服装设计中的创新应用

From Design Work to Commodities——On the Innovative Application of Chinese Traditional Patterns in Fashion Design

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【作者】 汪丽群万岚

【Author】 Wang Liqun;Wan Lan;

【机构】 北京服装学院

【摘要】 运用中国传统图案弘扬中华民族优秀历史文化、传递深厚的民族情结是服装设计师常用的设计手法之一。通过对传统图案的创新设计使其以更现代、更时尚、更平易的方式融入人们的衣生活,从而与现代人的生活方式和消费风格相适应,是传统图案可以真正扎根当下,持续发展的重要路径之一。本文以一个提炼自元明时期玉雕佩蝉的图案为线索,以案例分析的形式,探讨了中国传统图案在当代服装设计作品和服装商品中的不同呈现方式及其背后的创作逻辑和商业逻辑。

【Abstract】 Using Chinese traditional patterns to carry forward the excellent history and culture of the Chinese nation and national complex is one of the common design methods commonly used by fashion designers. Through the innovative design of traditional patterns, it can be integrated into people’s clothing life in a more modern,fashionable and easier way, as to adapt to people’s modern lifestyle. It is one of the important ways for traditional patterns to truly take root in the present and develop continuously. Based on a pattern extracted from the jade sculpture of the Yuan Dynasty, this paper discusses the different expressions of Chinese traditional pattern design in contemporar y fashion design works and products, and try to summarizes the creative and commercial logic behind them.

【基金】 北京服装学院重点科研项目(项目编号:2018A-04)
  • 【分类号】TS941.2
  • 【下载频次】147
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