【摘要】 城乡融合发展具有互动性、创新性与长期性。以城乡融合互动性为基础，提出乡村档案文化传播对内促进社会认同、对外弘扬传统文化、完善档案机构文化功能的现实意义。以城乡融合创新性为理念，提出乡村档案文化以展览宣讲为基础讲述乡村故事、以文旅融合为手段打造乡旅IP、以新媒体为媒介推广乡土文化的传播渠道。最后以城乡融合长期性为背景，提出明确乡村档案文化传播的责任主体、开展乡村非物质文化遗产的分类建档与加快乡村档案信息化建设的乡村档案文化传播保障。更多还原

【Abstract】 Urban-rural integration development is interactive, innovative and long-term. Based on the integration and interaction of urban and rural areas, this paper proposes the practical significance of rural archives cultural dissemination to promote social recognition internally, promote traditional culture externally, and improve the cultural functions of archives institutions. Based on the concept of urban-rural integration and innovation, this paper proposes that rural archives culture tells rural stories based on exhibitions and publicity, uses cultural and tourism integration as a means to create rural tourism IP, and uses new media as a medium to promote rural culture. Finally, based on the background of the long-term integration of urban and rural areas, this paper proposes to clarify the main body of responsibility for the dissemination of rural archives culture, to carry out the classification and filing of rural intangible cultural heritage, and to speed up the rural archives cultural dissemination guarantee for the construction of rural archives informatization.更多还原