【摘要】 文化是一个国家和民族的标签，文化的传播和发展离不开媒体。凤阳花鼓作为我国非物质文化遗产之一，具有悠久的历史内涵和丰富的文化价值与艺术价值。随着新媒体的广泛使用，它的发展和传承的弊端日益显露，因此，只有融合新媒体技术，依托新媒体传播平台，才能开辟出凤阳花鼓新的传承路径，推动凤阳花鼓的保护和发展。更多还原

【Abstract】 Culture is the label of a country and a nation. The communication and development of cultures cannot be separated from the media. As one of China’s intangible cultural heritage, Fengyang flower drum has a long history and rich cultural and artistic value. With the wide use of new media, the shortcomings of its development and inheritance are increasingly exposed. Therefore, only by integrating new media technology and relying on new media communication platform can we open up a new path of inheritance for Fengyang flower drum and promote its conservation and development.更多还原