【摘要】 网络社会交往是基于网络媒介技术的一种信息交往方式，互联网信息环境影响网络社会交往的组织结构与方式。网络媒介既为公众搭建了一个开放共享的信息平台，也因其具有信息的多元性与认知导向性以及公众信息选择的被动性与意见趋同性，而形成网络不同交往群体相互割裂的意见壁垒，产生了“信息孤岛”现象。网络“信息孤岛”现象实际上凸显网络信息交往的媒介决定论本质，这需要人们对媒介决定性作用进行反思和重构，从社会文化意义上纠正媒介技术应用的偏向性，由此超越技术工具理性，摆脱媒介技术的控制逻辑，维护网络信息空间秩序，实现网络信息交往合理化。更多还原

【Abstract】 Network social interaction is a form of information interaction based on network media technology, and the organizational structure and mode of social network interaction is influenced by the Internet information environment. The Internet media has not only built an open and shared information platform for the public, but also formed a barrier of opinions between/among different network interaction groups due to its diversity and cognitive orientation of information, as well as the passivity and convergence of public information selection, resulting in the phenomenon of "information islands". This phenomenon actually highlights the nature of media determinism in network information interaction, which requires reflection on and reconfiguration by means of socio-culturally correcting the bias of media technology application, so as to transcend technical instrument rationality, to liberate the control logic of media technology, and to maintain space order of network information, thus realizing the rationalization of network information interaction.更多还原