【摘要】 随着中国经济的快速发展，高速路网不断完善、交通现代化不断推进，高速公路服务区不再仅是为游客和驾驶员提供如厕、休息的地方，在全域旅游的趋势下，其正朝着娱乐休闲交旅融合转型，建筑设计也因此面临新的挑战。该文立足交旅融合背景下高速公路主题服务区的升级发展，以雄信高速坪田服务区为例，从场地布局、标志性、地域性、主题性及商业性等方面，对其设计策略进行研究，可供同类项目设计参考。更多还原

【Abstract】 As China’s economy is developing rapidly, the highway network is continually improving, and the transportation is ceaselessly modernizing, the highway service area is no longer just a place for tourists and drivers to go to the toilet and take a rest, it’s transforming towards the integration of traffic and tourism for entertainment and leisure under the whole area tourism trend, and relevant architectural design is facing new challenges. Based on the upgrading and development of thematic highway service areas under the background of traffic-tourism integration, this paper took Pingtian service area of Xiongxin Expressway as an example to study its design strategy in terms of site layout, iconic features, locality,theme and commercial characteristics. It can be used as a reference for the design of similar projects.更多还原