【摘要】 行为受意愿影响，但两者间又存在偏离，这种悖离是影响农民农业生产行为的关键。农民是肥料最直接的施用者，其施肥行为规范的程度、施肥技术的高低直接关系到肥料的利用效率及对环境造成污染的程度，因此，研究农民施肥行为对治理面源污染十分必要。文章以贵州湄潭县茶叶种植户（简称农户）为调研对象，从其行为视角入手，运用计划行为理论、结构方程模型、WLSMV方法，探析其施肥行为过程及实际施肥行为对肥料效果的影响，通过生产端牵动生态端、规范引导农户绿色生产行为。更多还原

【Abstract】 Behavior is affected by willingness, but there is deviation between them, which is the key to affect farmers’agricultural production behavior. Farmers are the most direct fertilizer users.The level of their fertilization behavior and techniques are directly related to the utilization efficiency of fertilizers and the degree of environmental pollution. Therefore, it is necessary to study farmers’ fertilization behavior for the treatment of non-point source pollution. From the perspective of farmers’behavior, the theory of planned behavior, structural equation model and WLSMV method were used to analyze the process of fertilization behavior and the impact of actual fertilization behavior on fertilizer effect, and guide farmers’green production behavior through the production end influencing the ecological end and standardizing.更多还原