【摘要】 本文构建了一个基于期望确认理论的网络信任影响机制研究模型。使用423份微博用户问卷调查数据，通过偏最小二乘法验证了研究模型的可靠性。研究结果发现：(1)微博用户的网络信任主要受到持续使用意愿和满意度的正向影响；(2)用户体验和感知价值正向影响满意度，感知价值和满意度正向影响持续使用意愿；(3)用户体验对持续使用意愿的影响不显著，持续使用意愿和满意度在感知价值与网络信任之间起中介作用。研究模型具有较好的预测能力，揭示了微博用户网络信任的影响机制，解释了微博用户从使用体验到网络信任的形成过程。更多还原

【Abstract】 This paper constructs a research model of online trust influence mechanism based on the expectation confirmation theory,using the survey data of 423 micro-blog user questionnaires to verify the reliability of the research model by partial least squares method(PLS-SEM).The results of the study found that:(1) Micro-blog users’ trust in the network is positively affected by the willingness to continue using and satisfaction;(2) User experience and perceived value positively affect satisfaction,and perceived value and satisfaction positively affect willingness to continue using;(3) User experience has no significant influence on the willingness to continue to use,and the willingness to continue to use and satisfaction play a mediating role between perceived value and network trust.The research model has good predictive ability.It reveals the mechanism that affects micro-blog users’ trust in the network,and explains the process of micro-blog users from experiencing the network to trusting the network.更多还原