【摘要】 运用博弈论的方法，构建包含制造商、零售商和消费者的两阶段动态博弈模型，通过数值仿真对比分析了创新与不创新两种情形下双渠道供应链各成员的均衡定价及利润。结果表明：零售商线下销售价格更高，销售量更大，创新产品销售价格始终高于初始版本产品销售价格；制造商推出的产品创新程度较低时，不利于供应链利润创收。最后结合手机产品市场实际情况提出了相应的对策建议。更多还原

【Abstract】 By using game theory, a two-stage dynamic game model including manufacturers, retailers and consumers is constructed. Through numerical simulation, the equilibrium pricing and profits of each member of the dual channel supply chain are analyzed under the conditions of innovation and non innovation. The results show that the offline sales price and sales volume of retailers are higher, and the sales price of innovative products is always higher than that of the original version of products; the low level of product innovation introduced by manufacturers is not conducive to the profit generation of the supply chain. Finally, according to the actual situation of the mobile phone market, the corresponding countermeasures and suggestions are put forward.更多还原