【摘要】 非物质文化遗产是我国传统文化中的重要组成部分，是现代精神文明建设的支柱，是中华民族世世代代的集体记忆，非遗的保护与传承是对中华优秀文化的弘扬。新媒体野蛮生长的态势下，以芜湖铁画为代表的一批非物质文化遗产正在被时代遗忘，被快消浪潮裹挟前行，如何在新媒体环境下传播非物质文化遗产，保护非遗，凝聚民族精神，是时代之义。以“集体记忆”为理论基石，探究如何去纪念非物质文化遗产，以激发大众保护意识，促进非遗再生发展，保护人类精神家园。更多还原

【Abstract】 Intangible cultural heritage is an important part of Chinese traditional culture, the pillar of modern spiritual civilization construction, and the collective memory of the Chinese nation from generation to generation. The protection and inheritance of intangible cultural heritage is the promotion of Chinese excellent culture. Under the savage growth of new media, a few intangible cultural heritages represented by Wuhu iron paintings are being forgotten by the times and are being carried forward by the wave of fast-moving consumption. The national spirit is the meaning of the times. Taking “collective memory” as the theoretical cornerstone, it explores how to commemorate intangible cultural heritage to stimulate public awareness of protection, promote the regeneration and development of intangible cultural heritage, and protect the spiritual home of mankind.更多还原