【摘要】 在网上预订酒店的情境下，以在线评论为研究的基础，酒店消费者为调研对象，基于S-O-R理论、信息采纳模型，构建了本研究的理论模型，研究在线评论对酒店顾客购买意愿的影响。实证分析结果表明，在线评论的质量、形式和效价都显著影响到酒店顾客的感知风险和感知有用性，并且感知风险和感知有用性显著影响酒店顾客的购买意愿。更多还原

【Abstract】 In the context of online hotel reservation, this paper, taking online reviews as the basis of research and hotel consumers as the research object, constructs a theoretical model to study the impact of online reviews on hotel customers’ purchase intention based on S-O-R theory and information adoption model. The empirical analysis results show that the quality, form and price of online reviews significantly affect the perceived risk and perceived usefulness of hotel customers, which of them significantly affect the purchase intention of hotel customers.更多还原