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传续百年:浙江“唱新闻”曲艺变迁的传播社会史考察

Continuation for a Hundred Years: A Communication Social History Study of “Singing News” Opera in Zhejiang Province

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【作者】 李东晓

【Author】 Li Dongxiao;Media and International Culture College, Zhejiang University;

【机构】 浙江大学传媒与国际文化学院

【摘要】 "唱新闻"是起源并流行于浙江地区的一种地方曲艺,也是一种面向大众的说唱形式的口头传播活动。这种传播形态起源于南宋时期的"说朝报",在近代浙江地区兴起,后扩散到上海等地,是留存至今的古代"新闻"传播活动的活化石。根据推动"唱新闻"发展的动因和社会传播功能的不同,可将"唱新闻"的发展历程分为三个阶段,在不同的阶段"唱新闻"的传播者身份、传播的"新闻"内容以及表演的空间都具有不同的特点;市场和受众因素、社会政治因素和媒介技术因素是影响"唱新闻"变迁的重要因素,每个历史阶段发挥作用的主要因素又有不同。从传播学的视角研究"唱新闻"的变迁,对于揭示地方曲艺、新闻传播活动与社会变迁之间的关系具有重要意义。

【Abstract】 “Singing news” is a kind of local opera popular in Zhejiang Province. It originated from “Talking Chao Bao” in the Southern Song Dynasty. After its rise in Zhejiang area since the late Qing Dynasty, it spread to Shanghai and other places and was deeply loved by the local people. It is a common feature of “news singing” in different areas of Zhejiang that wandering singers use local dialects to sing the “news” stories on the streets or open spaces. From the perspective of communication, “singing news” is not only a folk opera, but also a kind of “news” communication activity. It follows the traditional Chinese semanteme of “news” since the Southern Song Dynasty. It is therefore the “living fossil” of ancient Chinese “news” communication activities. According to the different social functions of communication and the social factors of promoting the change of “singing news”, the development process of “singing news” can be divided into three stages: from the end of the Qing Dynasty to 1949, 1949-1980 s and since 1990 s. In different historical stages, the identity of singers, the content of “news” and the space of performance show different characteristics. From the end of the Qing Dynasty to the founding of new China, “singing news” was a kind of information communication and entertainment activity oriented to the people at the bottom, which was dominated by market forces. The performers were all wandering folk singers, and the performances were mostly on the streets of cities and open spaces in rural areas. The content of “news” was mainly the social “news”that the performers heard or experienced. After the founding of new China, it was influenced by the reform policy of local opera. “Singing news” has been transformed into grassroots propaganda and education media, which undertakes the propaganda function. The old wandering singers have been incorporated and transformed into propagandists through the process of “getting rid of the stale and take in the fresh”. The content of “news” also revolves around the national and local central propaganda tasks, and the singing were mainly performed by organized grassroots units. At the end of 1980 s, with the popularity of TV media in urban and rural areas, oral communication activities were no longer stressed by the national and local propaganda tasks, and “singing news” performance declined rapidly.In order to survive, performers in different areas began to explore the “re-marketization” ways of“singing news” performance. With the help of the intangible cultural heritage protection, “sing news” in Zhoushan and Ningbo went back to the street for performance as a featured local culture and tourism;while “Xiao Re Hun” as the “Singing News” in Hangzhou creatively combines it with TV media to set up a very popular dialect news programs, “Ah Liu Tou Talking News”. This dialect TV news program soon became popular. Dialect talking news is very different from singing news. “Ah Liu Tou Talking News” is different from the “Xiao Re Hun” opera in form. Nowadays, with the rise of new media and the change of people’s information receiving habits, “singing news”, which is a low-efficiency and slow-paced oral communication activity, can no longer afford the news communication function, but has become a pure and simple form of local art. From the perspective of communication sociology, it is of great significance to sort out the social history of “singing news”, which can reveal the relationship between local opera, news communication and social changes. It is of great significance to reveal the role of cultural genes and local traditions in the change of human communication activities by sorting out the “Talking Chao Bao”, “singing news” and “Ah Liu Tou Talking News”.

  • 【文献出处】 浙江大学学报(人文社会科学版) ,Journal of Zhejiang University(Humanities and Social Sciences) , 编辑部邮箱 ,2021年04期
  • 【分类号】J826
  • 【被引频次】1
  • 【下载频次】308
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