【摘要】 采用文献资料法、数理统计法,以内蒙古乌兰察布市、山西省大同市、河北省张家口市的冰雪运动产业发展现状分析为出发点,基于北京冬奥会所带来的巨大契机,在政策支持、市场支持、技术支持及运动红利等有利条件下,对乌大张地区冰雪运动产业发展方向进行研究,认为:应构建乌大张地区冰雪运动产业链,促进乌大张地区冰雪运动产业可持续发展,从硬实力、软实力以及政策保障和宣传普及等方面下手,从而以冰雪运动产业为支撑点,助力我国实现体育强国梦。更多还原

【Abstract】 Based on the analysis of the development status of ice and snow sports industry in Wulanchabu City, Shanxi Province, Datong City and Zhangjiakou City, Hebei Province, using the methods of documentation and mathematical statistics, and based on the great opportunities brought by the Beijing Winter Olympic Games, under the favorable conditions of policy guarantee, market advantage, technical support and sports dividend, the direction of ice and snow sports industry in Wudazhang area was studied. The research holds that the industrial chain of ice and snow sports in Wudazhang area should be constructed to promote the sustainable development of ice and snow sports industry in Wudazhang area, starting from the aspects of hard power, soft power, policy guarantee and propaganda popularization, so as to take ice and snow sports industry as the support point and help China realize the dream of a strong sports country.更多还原