【摘要】 文章主要研究以"互联网+"为背景下特色文旅服务平台的构建。首先对运用"互联网+"技术发展文旅融合项目的政策进行分析,其次对"红石榴"文旅服务平台的构建及应用做了讨论,并结合实际分析了"红石榴"文旅服务平台当前存在信息技术缺少、销售渠道单一等问题,最后在"互联网+"背景下提出多元化渠道推广、提供个性化服务、构建特色品牌等对策。更多还原

【Abstract】 This paper mainly focuses on the construction of the characteristic cultural and tourism service platform under the background of “Internet +”. Firstly, it analyzed the policy of “Internet +” technology, then discussed the construction and application of “red pomegranate” tourism service platform, and analyzed the current lack of information technology and single sales channel. Finally, the “Internet +”, providing personalized service and construction of characteristic brand.更多还原