【摘要】 新媒体时代的到来拓宽了传统体育发展的创新路径,运用文献资料法、逻辑分析法等对民族传统体育项目珍珠球的创新发展的机遇与挑战进行研究。主要结论:新媒体时代下,民族传统体育项目的发展具有重要意义,但目前面临着地域因素制约、专业人才缺失、传播渠道单一的问题。建议:从开发网络发展空间、优化人才队伍、增加宣传路径三个方面来促进珍珠球项目创新发展。更多还原

【Abstract】 The advent of the new media era has broadened the innovation path of traditional sports development,using literature methods and logical analysis methods to study the opportunities and challenges of the innovative development of traditional national sports pearl balls.Main conclusion:In the era of new media,the development of traditional national sports is of great significance,but it is currently faced with the constraints of geographical factors,lack of professional talents,and single channels of communication.Recommendations:Promote the innovative development of the Pearl Ball project from three aspects:developing the network development space,optimizing the talent team,and increasing the promotion path.更多还原