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供给侧改革下农民合作社电子商务创新策略刍议
A Brief Discussion on the Innovation Strategies Related to E-commerce of Rural Cooperatives under the Supply-side Reform
【摘要】 在经济快速发展的现实情况下,电子商务已经成为实现互联网经济发展的主要模式。电子商务在打破原有交易模式的基础上,更加重视各个行业与领域之间的联系,充分利用互联网环境,打破商业贸易发展的壁垒,为农产品的销售提供更广阔的平台。因此,在农产品营销领域应重点突出电子商务的积极作用,为农产品的销售提供一条科技含量高、经济效益足的道路。供给侧改革作为我国的重要战略,需要与目前农民合作社电子商务进行综合分析,同时要借助城市的经济特点及优势进行"国内经济内循环"架构,实现我国的产业升级和优化配置。本文针对供给侧改革战略进行分析,探讨农民合作社电子商务发展的思路,意在为农村经济发展提供更多的思考角度。
【Abstract】 In the context of rapid economic development, e-commerce has become the main mode to realize the development of the Internet economy. On the basis of breaking the original transaction mode, e-commerce pays more attention to the links between various industries and fields, makes full use of the Internet environment, breaks the barriers hindering the development of commercial trade, and provides a broader platform for the sales of agricultural products.Therefore, in the field of agricultural product marketing, we should focus on the positive role of e-commerce and provide a road with high scientific technology and rich economic benefits for the sales of agricultural products. As one of China’s important strategies, supply-side reform needs to be comprehensively analyzed combining with the current e-commerce of rural cooperatives. At the same time, it is necessary to structure the "internal circulation of domestic economy" with the help of the economic characteristics and advantages of cities, so as to realize China’s industrial upgrading and optimal resource allocation. This paper analyzes the strategies of supply-side reform and discusses the development ideas of e-commerce of rural cooperatives, aiming to provide more perspectives for rural economic development.
【Key words】 rural cooperatives; electronic commerce; innovation; supply-side reform; agricultural product marketing;
- 【文献出处】 商展经济 ,Trade Fair Economy , 编辑部邮箱 ,2021年20期
- 【分类号】F724.6;F321.42
- 【下载频次】159