【摘要】 为提升伊春旅游纪念品的市场活力,增强文化类产品的市场竞争力,推动城市发展。文章从伊春市旅游纪念品的研究现状着手,以实地调查为主要的研究方法,深入分析伊春旅游纪念品设计不足之处,通过对伊春地域文化的研究,从中进行元素提取,应用到伊春旅游纪念品的设计中。设计出具有伊春地域特色的旅游纪念品。通过此次设计,设计出符合消费者需求、具有伊春地域文化的旅游纪念品,明确了文创产品的设计方法及流程,为伊春旅游文创产品的设计打下了基础。更多还原

【Abstract】 In order to enhance the market vitality of Yichun tourist souvenirs,enhance the market competitiveness of cultural products,and promote the development of the city.Starting from the research status of Yichun city tourism souvenirs,this paper takes field survey as the main research method,deeply analyzes the design deficiencies of Yichun tourist souvenirs,and through the research of Yichun regional culture,extracts the elements from it and applies it to the design of Yichun tourist souvenirs.Design a tourist souvenir with Yichun regional characteristics.Through this design,we designed tourist souvenirs that meet the needs of consumers and have Yichun regional culture. We have made clear the design method and process of cultural and creative products,and laid a foundation for the design of Yichun tourism and cultural and creative products.更多还原